What Does the Concept "Personal Brand" Really Mean?

You may have heard the phrase "personal brand" lately.  We here in The Career Center have even presented workshops on the topic. But what what does that mean?  Turning yourself into a brand may conjure images of fast-talking informercial pitch-people with shiny white teeth demonstrating their best features and functions. But it's not like that, at least it is not supposed to be.  Creating your personal brand simply means that you are establishing yourself as a professional; a professional who is known for certain key attributes and knowledge in particular areas. For example, I am known in the office as the "people person"; someone who is not afraid to enter a room of people and strike up conversations.  I am NOT, however, known in any way for my technical prowess.

This article perfectly outlines the concept and purpose of a personal brand. For more information, please do not hesitate to contact me at The Career Center at 463-6060 or at darlene.johnson@hofstra.edu.

Darlene Johnson, Director of External Relations